WHO WE ARE
Genius Loci (Latin)
/ˈjee-nee-uhs ˈloh-kai/
The protective spirit or unique character of a place.
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Genius Loci Studio is a multidisciplinary spatial design practice rooted in architecture, cinematic storytelling and art direction.
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We specialize in interiors, staging, and set design.
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Design begins with a story. We shape mood, material, and memory as a medium for environments that feel both newly made and already remembered—rooms that perform on camera, on market, and in real life.
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Every space is a scene.
Every project, a script.
Every material, a story
And the soul of the space - a character.
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CROSBIE ROPER
Founder & Spatial Director
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Crosbie holds dual degrees in Fine Art and Architecture. After moving to New York City in 2015, she spent nearly a decade inside top commercial and high-end residential studios, producing drawing sets, securing building approvals, and shaping early-stage design concepts.
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In 2020 she pivoted to film, writing and directing the award-winning short Epinephrine. The project sharpened her eye for narrative and reinforced how set and setting drives emotion on screen.
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Genius Loci Studio is the merge point of those two careers. Crosbie applies architectural precision and cinematic storytelling to every project, designing spaces that feel timeless, a touch nostalgic, and built to last.
